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Consumer Newspaper
CN 1. Newspaper Campaign
CN 2. Newspaper Single
Consumer Magazine
M 1. Magazine Campaign
M 2. Magazine Single
B2B/Trade Publication
BB 1. B2B/Trade Ad Campaign
BB 2. B2B/Trade Single Ad
BB 3. B2B/Trade Fractional Page
Outdoor
O 1. Campaign
O 2. Billboard
O 3. Transit/Airport/Subway
O 4. Other Outdoor
Radio
Sector:
RS 1. Consumer Product/Service
RS 2. Corporate/Public Image
RS 3. Retail
RS 4. Healthcare/Medicine
RS 5. Financial
RS 6. Food/Beverage
PS 9. Public Service Radio
Budget:
R 1. Campaign (2-4 spots)
R 2. Single spot < $1,000
R 3. Single spot $1,000-$2500
R 4. Single spot $2500+
R 5. Best use of Humor
R 7. Other Audio
Television up to :60
Sector:
TS 1. Consumer Product/Service
TS 2. Corporate/Public Image
TS 3. Retail Television
TS 4. Healthcare/Medicine
TS 5. Financial
TS 6. Food/Beverage
PS 10. Public Service Television
Budget:
T 1. Television Campaign (2-4 spots)
T 2. Single spot < $5,000
T 3. Single spot $5,000 to $25,000
T 4. Single spot $25,000 to $50,000
T 5. Single spot $50,000 to $75,000
T 7. Single spot $75,000 +
T 9. Best use of Humor
Integrated/Mixed Media Advertising Campaigns
An integrated campaign uses a variety of promotional vehicles to convey the same message, such as an ads, tv, website, direct mail, signage, etc. all working together with a consistent theme and message.
MM 1. Consumer – Local
MM 2. Consumer – Regional/National
MM 3. Business to Business
MM 4. Not-for-profit
MM 5. Guerrilla Mktg Campaign
MM 6. Complete Branding Package
MM 7. Sales Presentation
MM 8. New Product Launch
MM 9. Experiential Marketing
Best Idea Never Produce
BI 1. Best Idea Never Produced - Campaign
BI 2. Best Idea Never Produced - Single
Public Relations Programs
PR 1. Community Relations
PR 2. Event
PR 3. Cause-Related/Sponsorship
PR 4. Business to Business
PR 5. Other PR Program
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Print Items
PM 1. Campaign – B2B (2-4 items)
PM 2. Brochure - B2B Capabilities/Image
PM 3. Brochure - B2B Product/Services
PM 4. Campaign – Consumer (2-4 items)
PM 5. Brochure – Consumer
Capabilities/Image
PM 6. Brochure – Consumer
Product/Services
PM 8. Annual Report - Business
PM 9. Annual Report - Non-profit/Goverment
PM 10. Newsletter
PM 11. Invitation
PM 12. Holiday Card/ Announcement/Greeting
PM 15. B2B Logo/TM*
PM 16. Logo/TM – Consumer Product*
PM 17. Logo/TM – Consumer Service*
PM 18. Stationery/Corporate ID*
PM 19. Poster – Single
PM 20. Poster – Campaign (2-4 items)
Collateral/Other
CM 1. Sales Kit/Folder
CM 2. Product Sheet/Flyer
CM 3. Catalog
CM 4. Magazine
CM 5. Signage
CM 6. Book
CM 7. Media/Press Kit
CM 8. Display/POP
CM 9. Trade Show/Display
CM 10. Packaging – Single
CM 11. Packaging – Series or Campaign
CM 12. Covers (magazine, book, DVD,
video, etc. )
CM 13. Menu
CM 14. Calendar
CM 15. Specialty Item
Direct Marketing (Direct Mail)
DM 1. B2B - Campaign (2-4 items)
DM 2. B2B - Direct Marketing
DM 4. Consumer - Campaign (2-4 items)
DM 5. Consumer - Single
VP12. Direct Marketing Video
Redesign/Rebrand NEW
Include the before and after for each submission. Before websites can be printed screenshots.
RD 1. Logo Redesign*
RD 3. Collateral Redesign
RD 4. Advertising Redesign
RD 6. Website Redesign
RD 7. Other Redesign
Online Advertising & Marketing
ON 1. Online Campaign (2-4 items)
ON 2. Display Advertising
ON 3. Rich Media Advertising
ON 4. Social Media
ON 5. E-Mail Marketing
ON 6. Online Application
ON 7. E-Newsletter/Zine
ON 8. Mobile Marketing
ON 10. Mobile Application
ON 11. Interactive/Online Marketing
ON 12. Viral Marketing
ON 13. Electronic Greeting/Holiday Card
ON 14. Other Online Advertising/Marketing
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Industry Self-Promotion
Includes all materials promoting advertising agencies, graphic designers, video and multimedia producers, etc. These items should be entered in the Industry Self-Promotion categories and are not eligible in other categories except the Individual Specialty categories.
ISP 1. Campaign
ISP 2. Brochure/Mailer/Collateral
ISP 3. Stationery/Identity*
ISP 4. Logo*
ISP 5. Invite/Holiday/Announcement
ISP 6. Print Advertising
ISP 7. Website
ISP 8. Interactive Media
ISP 9. Specialty Item
ISP 10. Broadcast/Video
ISP 11. Email
ISP 12. Other Industry Self-promotion
Political/Advocacy
Includes ballot measures, political candidates, propositions, initiatives or general advocacy.
P 1. Campaign (2-4 items)
P 2. Print Advertising – Single
P 3. Broadcast Advertising – Single
P 4. Collateral
P 5. Other Political
Public Service/Advocacy
Public Service/Advocacy is communication that encourages public support or action in the solution to or remedy of problems that are common and/or of general interest or concern. Public Service's objective is the improvement/betterment of the public's health, education and/or welfare. Donated media are not a requirement. PSA entries are eligible in PSA and Individual Specialty categories.
PS 1. Single-medium Campaign
PS 2. Multiple-media Campaign
PS 3. Brochure/Collateral
PS 4. Poster
PS 5. Logo*
PS 7. Newspaper/Magazine
PS 8. Outdoor/Transit
PS 9. Radio
PS 10. Television
PS 11. Video
PS 12. Website
Green Marketing
Green Marketing is the marketing and promotion of products/service on the basis of environmental sensitivity.
G 1. Campaign (2-4 items)
G 2. Advertising - Single
G 4. Collateral - Single
G 5. Website
G 6. Video
G 7. Other Green Marketing
Individual Specialty, Craft or Technique
IS 1. Copywriting
IS 2. Art Direction/Graphic Design
IS 3. Illustration
IS 4. Photography
IS 5. Editing/Effects
IS 6. Direction
IS 7. 3-D Animation
IS 8. Web Graphics
IS 9. Flash
IS 10. Jingle/Music Score
IS 11. Editorial/Publishing
Student Submissions
S 1. Campaign
S 2. Single
S 6. Video
S 7. Website
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Video - Budget
VB 1. < $5,000
VB 2. $5,000 to $10,000
VB 3. $10,000 to $25,000
VB 4. $25,000+
Video - Purpose
VP 1. Corporate Image/PR
VP 2. Government
VP 3. Sales
VP 4. Fundraising
VP 5. Recruiting
VP 6. Training
VP 7. Product/Service Promotion
VP 8. Education/Teaching
VP 9. Entertainment
VP 11. Employee Communications
VP 12. Direct Marketing Video
Video - Specific Target
VC 1. Educational Institution
VC 2. Safety/Security
VC 3. Travel/Tourism/Nature
VC 4. History/Biography
VC 5. Health/Medicine
VC 6. Non-for-profit
VC 7. Hobby/Crafts
VC 8. Sports
VC 9. Youth Audience
VC 10. Video for Sale
VC 11. Music/Concert
VC 12. Infomercial
VC 13. Television Program
VC 14. Documentary/Feature
VC 16. Video – Other
* See Logo/Stationery Entry Preparation.
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Website - Target
WS 1. Website B2B – Image
WS 2. Website B2B – Product
WS 3. Website B2B – Service
WS 4. Website B2 Consumer – Image
WS 5. Website B2 Consumer – Product
WS 6. Website B2 Consumer – Service
WT 1. Educational Institution
WT 2. Non-profit
WT 3. Government
WT 4. Retail
WT 5. Health/Medicine
WT 6. Travel/Tourism/Nature
WT 7. Membership site
WT 8. Women's Audience
WT 9. Men's Audience
WT 10. Youth Audience
WT 11. Senior Audience
WT 12. Community
WT 13. Games/Game Related
WT 14. Health/Lifestyle
WT 15. Movie/Film/Music
WT 16. Other
Website - Purpose
WP 1. Microsite
WP 2. Sales
WP 3. Entertainment
WP 4. Recruiting
WP 5. Training
WP 6. Education
WP 7. Portal
WP 8. E-Commerce
WP 9. Landing Page
WP 10. Product Demo
WP 11. Services
RD 6. Website Redesign
Summit Creative Award Categories
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Multimedia executions or applications designed to promote interaction with the user. (includes CD-ROM, DVD, or Web applications)
IM 1. Corporate Image/PR
IM 2. Sales
IM 3. Online Game
IM 4. Training
IM 5. Education
IM 6. Entertainment
IM 7. Business to Business
IM 8. Consumer
IM 9. Educational Institution
IM 10 Safety/Security
IM 11. Travel/Tourism/Nature
IM 12. History/Biography
IM 13. Health/Medicine
IM 14. DVD/CD-ROM – Commercial Sale
IM 15. Interactive Media – Other
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