SCA Eligibility Guidelines

• All work submitted must have been completed within the last two calendar years of the final deadline.
• Entries may not have been previously entered in the SCA competition unless 51% of the work has been revised.
• All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. The awards may request proof of initial production, publication and/or air date.
• A written translation or adaptation must accompany non-English entries.
• There is no limit to the number of entries a contestant may enter.
• Some entries may qualify for multiple categories; if so, treat as separate submissions.
• The awards reserves the right to reclassify incorrectly classified entries.
• Judges reserve the right to make no award in a category if submissions do not meet their expectations.
• All entries become the property of the awards and cannot be returned. We respect and acknowledge the intellectual copyright of the entering firms' creative work and we will fully protect those rights.

Winners
Winning entries receive the coveted Best of Show, Gold, Silver or Bronze awards. Our high-quality custom trophies are a symbol of creative excellence, and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication.  Please see the award's website for the optional trophy selections available to winners.

Judges select Best of Show from among Gold winning entries. Only one Gold winner is selected in a category unless there is a tie. To protect SCA and winner's integrity, the competition's bylaws limit the number of winning entries.

SCA judges from around the globe participate on our jury panels. They represent small, medium and large firms as well as universities, and all are tops in their fields. Judges are from entities such as: Wieden & Kennedy, Tribal DDB, Turner Studios, Promoseven McCann Network, Grey Advertising, MWW Group, TBWA/Chiat/Day, Y&R, The Art Institute, New York University, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, and XM - Hong Kong.

Benefits
Association with the prestige of an SIA competition is press-worthy and garners media exposure.

The SIA is committed to helping winners make the most of their success. Winners are publicized through various media, social networks and at the award's website: www.summitawards.com.

The SIA is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners' sites.  Past winners have had thousands of visitors explore their microsite profiles, increasing their website's prominence and visibility on the internet.

These microsite profiles offer an easy-to-use, built in WYSIWYG editor, space to upload images of winning entries, and links to winners portfolios. The metatag spider locates winner's sites metatags which significantly increases web rankings. These profiles are visited by companies who search out winners accomplishments while making decisions about where to invest their advertising dollars.

Judging
The SIA has the distinct foresight to use world-class judges in the industry and previous top SCA winners that have the know-how to evaluate the merits of advertising creativity.  Entries are judged against other submissions in their category instead of compared to an arbitrary standard, creating a true competitive environment. This means that winners not only meet a minimum standard, but truly stand out from the crowd.

Submissions are judged on strength of concept, quality of execution and ability to persuade. Respected creative professionals with a depth of industry experience sit on three judging panels: Design, Broadcast and Interactive Media.  

The awards employs blind judging; company names are withheld. Judging lasts from late February through March. Entrants are notified of award results electronically, and winners are sent a congratulatory packet by standard mail mid-April.

Extended Deadline
Entries must be postmarked by February 13, 2012. Further extensions must be approved.

Registration
There are two ways to enter: standard mail and online using the Summit Store.

For standard mail, use the Entry Form and Entry Tags.

For online, use the Summit Store and either upload or mail creative samples with Entry Tags.

Entry Form and Tags
Download: See below
E-mail request: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Fees - Make checks payable to the Summit Creative Award for the total amount of all entries and staple to the front of the Entry Form. VISA, Mastercard, American Express, and wire transfers are accepted. One-person firms may call us to see if they qualify for a sliding fee. Statuettes and additional certificates may be purchased by all winners.

Industry Assistance
The SIA is committed to helping reduce barriers for freelance individuals whom may need financial assistance. If you feel you need assistance, call to see if you qualify for discounted entry fees.

Ship submissions to the following address: 2012 Summit Creative Award Shipping & Receiving 2533 NW Pinnacle Dr. Portland OR 97229 USA Deadline: February 13, 2012 Questions: Phone - 503-297-9979 Email - This e-mail address is being protected from spambots. You need JavaScript enabled to view it	Enter using the Summit Store/Online Entry

Specific Entry Preparation, Registration and Delivery.
There are two ways to enter: standard mail and online using the Summit Store/Upload.

ENTERING ONLINE

Go to the on-line Summit Store and take easy steps:

1. Create your work samples (Entries) - Gather them up either as mailable or uploadable.
2. Review categories upload files and fill in other pertinent information fields and add to cart. Move on to the next category until you have entered all of your entries.
3. Register and pay - Online with credit card or off by choosing mailing check.
4. Print tags and mail - This is only necessary if you didn't upload your entries. If mailing creative samples, attach an Entry Tag to each and mail to:

2012 Summit Creative Award
Shipping & Receiving
2533 NW Pinnacle Dr.
Portland, OR 97229 USA
503-297-9979

Detailed Entry Preparation
We accept most file formats except .exe and other possible virus carriers however basic files such as .pdf, .jpg, mov, doc are prefered. If for some reason you have an upload issue, send us and email with or give us a call 503-297-9979.

ENTERING VIA STANDARD MAIL

For all mailed submissions, securely attach a completed Entry Tag to the front of mounted entries and the back of unmounted entries. Itemize all entries on Entry Form and include it with items being shipped. If more than one Entry Form is needed, staple them to the first page. Attach an Entry Tag to each piece of a campaign entry, listing the campaign's title, and label 1 of 3; 2 of 3; etc. List campaign entries only once on Entry Form.

Entry Form Entry Tags 

Print Entry Preparation:
Two-sided items, such as Brochures and Annual Reports, should be unmounted for ease of handling, with Entry Tag on back.

Mount Single-sided items such as Print Advertising, Logos, Stationery, etc. on single-weight black mat board with a 1" border. Attach an Entry Tag to front lower right corner.

Logos - Please indicate name of the organization and type of product/service using no more than a six-word description (i.e. XYZ Company - Computer networking).

Print Campaigns needing more than one board should be securely fastened or hinged accordion style (z-fold with black tape binding) or stacked and securely clipped or banded together.

Submit Posters mounted with Entry Tag on front of board or rolled with Entry Tag on back (be sure tag can be seen when in rolled form). Submit a mounted 8x10 color photo or quality color copy for oversized entries such as displays, promotions, special events, outdoor boards and transit cards. Please mount on appropriate-size black mounting board and attach Entry Tag to front.

Television/Radio Entry Preparation:
Submit electronic entries in one of two ways: Mail courier or Internet upload. To upload files, visit the Summit On-line Store.

Television		Submit one spot per CD or DVD unless campaign. Name files same as Entry Title on Entry Form. Format entries as executable Windows Media files, Quicktime or MPEG video files. Attach an Entry Tag to the sleeve/jewel case.
Radio		Submit one radio spot per CD except campaign entries; mp3 or wav file format. Attach an Entry Tag to the sleeve/jewel case.

Video/Non-Broadcast/Film Entry Preparation:
Submit DVD or VHS cassette and attach an Entry Tag to protective sleeve. When entering a Video in two or more categories, attach additional Entry Tags to the entry. Entry fee is reduced to $45 for second or third submission of same video.

Website and Emerging Media Entry Preparation:
Submit screen shot and URL of Website entries and attach an Entry Tag. For E-Mail, and other Emerging Media entries, submit on CD-ROM and attach Entry Tag to the sleeve. When entering the same Website in two or more categories, include an additional Entry Tag on the screenshot. Entry fee is reduced to $45 for second or third submission of same website.

Interactive Multimedia Entry Preparation:
Submit DVD, CD-ROM or URLs with Entry Tag attached to the front of the sleeve, case or sheet. Please specify if Macintosh® or Windows® version on label. When entering one Interactive Multimedia entry in two or more categories, tape an additional Entry Tag to the CD/DVD case or URL. Entry fee is reduced to $45 for second or third submission of same entry.

Multi-submission Discount - TV, Radio, Videos, Websites, Interactive Media:
For TV, Radio, Videos, Websites and Interactive Multimedia, when entering the same entry in two or more categories, the first submission is the regular entry fee ($65 or $85) and the second and/or third submission of the same creative is $45.

Integrated/Mixed Media Advertising Campaigns Preparation:
All components of an Advertising Campaign or Mixed Media entry must be enclosed in a large envelope or container that allows all pieces to remain together. Attach an Entry Tag to each enclosed piece specifying the total number enclosed PLUS attach an Entry Tag to the outside of the envelope with the total number of items enclosed.

Public Relations Programs Entry Preparation:
Submit a two-page summary with supporting documentation. Include situation analysis, research findings, execution strategy and evaluation.