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Congratulations to the Best of Category winners this year!
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New Product/Service Introduction
 
GES / Roselle, IL - US
Title: "Art & Science of Balance” - Best of Category
P&G Pet Care won best booth experience and “Exhibit of the Year” at NAVC, their largest industry event. They captivated their target audience to achieve record in-booth interaction time and doubled their qualified leads from the previous year. The American Veterinary Exhibitors’ Association (AVEA) also awarded P&G Pet Care the 2010 Award for Outstanding Leadership.
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Public Service/Advocacy
Peak Creative Media / Denver, CO - US
Title: “www.TheRightsFive.com” - Best of Category
TheRightsFive.com has not only raised awareness among LGBT Coloradans about state laws that protect and enrich their lives, but has also raised awareness among non-LGBT Coloradans around these state laws and the plight for equality for the LGBT community. And all in a clever, friendly, endearing and engaging manor.
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Business to Business Product
Ogilvy & Mather Pvt. Ltd. / Bangalore - India
Title: "Tame Your Data Monster" - Best of Category
As per IDC report – IBM’s market share in India moved from 14.9% in Q1, 2008 to 33.1% in Q1, 2009 reclaiming the leadership position.IBM is the only organization which showed a YTY growth of 102% as against a negative growth for the competitionThe business lead revenue generated from this campaign over achieved the expectation by 180%.
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Consumer Services
 
Donovan Creative Communications Inc. / Edmonton, Alberta - Canada
Title: "Stop The Calgary Habit" - Best of Category
Significantly exceeded reduction in 'leakage'. Over 18,000 hits to microsite in the first two weeks of campaign. Promotional downloads and entries increased by over 500% over '09 numbers.
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Green Marketing
Brandner Communications, Inc. / Federal Way, WA - US
Title: "greenexpo365.com" - Best of Category
At the time of submission, GreenExpo365.com has over 4100 registered users and is a leader in the Green Building online trade show offerings. Three-day quarterly live events draw over 19,000 page views and leads for manufacturers to follow-up with. Builders unfamiliar with online resources, along with architects and designers continue to sign up for participation. Email marketing open rates for all events average over 26% with a click rate of over 4%.
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Government
U.S. Census Bureau / Washington, DC - US
Title: "2010census.gov" - Best of Category
During the motivation phase of the 2010 Census campaign, 2010census.gov received and averaged 2.3 million visits per week. Page views started with 5.1 million in the first week of January 2010 and rose to its highest of 23 million page views in the first week of April 2010.
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Consumer Retail
KNOCK inc. / Minneapolis, MN - US
Title: “P-fresh In-store Environment” - Best of Category
The objective is to get the guest to feel like food/grocery is a natural extension of the Target she already loves, and establish trust. The challenge was to change the shopper’s perception of where fresh foods can be purchased.
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