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Congratulations to the Best of Category winners this year!
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New Product/Service Introduction
Global Experience Specialist (GES) / Los Vegas, NV - US
Title: "International CES 2011” - Best of Category
The House of Marley's exhibit and brand messaging generated heavy coverage with 81 broadcast/media interviews including CBS, NBC Los Angeles, USA TODAY, CNN, Bloomberg.
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Non-Profit
 
Donovan Creative Communications Inc. / Edmonton, Alberta - Canada
Title: “Edmonton Public Library Rebranding” - Best of Category
The results of the rebrand and campaign were so highly successful, that EPL is still winning awards today. Our work resulted in an over 200% growth in membership card orders, circulation rose by 13%, program attendance and participation rose by over 25%, and membership renewals rose by 18%.
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Corporate/Image
Red House / Alpharetta, GA - US
Title: “Customer Welcome Kit Campaign” - Best of Category
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Consumer Products
Pulse Marketing / North Sydney, New South Wales - Australia
Title: "The Natural Choice" - Best of Category
During the winter of 2010 whilst the ‘Natural Gas. The Natural Choice’ was at its height, Jemena enjoyed its three highest ever months for connections from electricity to Natural Gas (E2G).
Year-on-year 2009/2010, E2G connections were up by 60% on the annual figure prior to the commencement of the program in 2008.
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Government
Revolution Strategy / Saint John, New Brunswick - Canada
Title: "Tourism Campaign" - Best of Category
New Brunswick ranked second in Canada for growth of international visitation. New Brunswick border crossings from the United States at St. Stephen were up 25%, and nights spent at a New Brunswick provincial campsite from January to July was up 11%.
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Public Service/Advocacy
Lyle Bailie International Limited / Belfast - Northern Ireland
Title: "The Longer Term Effects of Road Safety" - Best of Category
Real Time Response Testing (RTRT) and Galvanic Skin Response (GSR). RTRT had allowed us to discriminate between/within concepts and test for campaign wear-out. RTRT has proved an excellent indicator of the success of a campaign. In terms of overall evaluation of our Road Safety Campaigns LyleBailie has used the “Wisdom of Crowds” to ascertain the degree of influence that these road safety ads have had on the general population in NI. This is a psychological phenomenon based on the central thesis that a diverse collection of independently thinking adults is likely to make certain types of decisions and forecasts better than individuals, even if they are experts. The “Wisdom of Crowds” has revealed that DOE road safety advertising makes a 20% contribution to the reduction in road carnage in NI.
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