Summit Marketing Effectiveness Award Categories

B2B Product

Marketing designed to promote a company's product to another company. Includes a wide range including industry specific supplies, insurance, software, office equipment and machines, etc.

B2B Service

Marketing design to promote a company's services to another company. Includes a wide range including financial, training, consulting, insurance, telecommunications, CRM. 

Corporate/Image

Advertising and other marketing communication designed to promote a company's overall image and not necessarily a particular product or service.

Consumer Products

Advertising and other marketing communications that seeks to promote a consumer product including food, beverage, apparel, automotive, home goods, pet products, toys, children's items, electronics, yard, personal care products, home office supplies, etc.

Consumer Services

Campaign that seeks to promote a consumer service including education, insurance, banking, telecommunications, household services, utilities, etc.

Consumer Retail

Campaign that seeks to promote a retail stores including boutique, chain, restaurant, hardware, etc.

Education

Advertising and other marketing communication for the promotion of education including all schools, tutoring services, continued education, etc.

Government

Marketing communication for governmental organization, agency or service.

Industry Self Promotion

Industry self-promotion includes campaigns promoting advertising and public relations agencies, interactive firms, graphic designers, video and multimedia producers, etc.

Green Marketing

Advertising and other marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, etc. Includes organic, green-color, eco-friendly, recycle ability, etc.

Healthcare/Medicine

Campaign that seeks to promote health and medical products and services including, hospital and other health care service, insurance, drugs, vitamins, first-aid, wellbeing and beauty

Leisure & Entertainment

Marketing that seeks to promote leisure activities and entertainment. May include travel, vacations, airline, car rental, movies, performances, events, sports and equipment, books, music, media vehicles and programming, cable/internet networks, etc.

Lower Budget

For B2B or Consumer marketing communications that was executed with a budget under $1 million (including development, creative, production and media placement).

Media Vehicle

Marketing that promotes a media vehicle including Newspaper, Magazine, Press, TV, Radio, Outdoor, Internet or other Emerging Media.

NEW Product/Service Introduction

Marketing or Advertising communications for a NEW product or service introduction. Product or service must be brand new and not a rebrand (separate category).

Non-Profit

Marketing communication for a non-profit organization.

Political

Advertising and other marketing communication that seeks to promote a political ballot measure, proposition or candidate.

Rebranding

For an existing brand that has been reworked into something different and better than before

Recruitment/Employment/Training

Marketing for businesses seeking to fill an employment position, fulfill a staffing need or training there of.