Lyle Bailie International Limited |
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Public Service/Advocacy
Lyle Bailie International Limited / Belfast - Northern Ireland
Title: "The Longer Term Effects of Road Safety" - Best of Category
Real Time Response Testing (RTRT) and Galvanic Skin Response (GSR). RTRT had allowed us to discriminate between/within concepts and test for campaign wear-out. RTRT has proved an excellent indicator of the success of a campaign. In terms of overall evaluation of our Road Safety Campaigns LyleBailie has used the “Wisdom of Crowds” to ascertain the degree of influence that these road safety ads have had on the general population in NI. This is a psychological phenomenon based on the central thesis that a diverse collection of independently thinking adults is likely to make certain types of decisions and forecasts better than individuals, even if they are experts. The “Wisdom of Crowds” has revealed that DOE road safety advertising makes a 20% contribution to the reduction in road carnage in NI.
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Government
Revolution Strategy / Saint John, New Brunswick - Canada
Title: "Tourism Campaign" - Best of Category
New Brunswick ranked second in Canada for growth of international visitation. New Brunswick border crossings from the United States at St. Stephen were up 25%, and nights spent at a New Brunswick provincial campsite from January to July was up 11%.
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Consumer Products
Pulse Marketing / North Sydney, New South Wales - Australia
Title: "The Natural Choice" - Best of Category
During the winter of 2010 whilst the ‘Natural Gas. The Natural Choice’ was at its height, Jemena enjoyed its three highest ever months for connections from electricity to Natural Gas (E2G).
Year-on-year 2009/2010, E2G connections were up by 60% on the annual figure prior to the commencement of the program in 2008.
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Donovan Creative Communications |
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Consumer Services
 
Donovan Creative Communications Inc. / Edmonton, Alberta - Canada
Title: "Stop The Calgary Habit" - Best of Category
Significantly exceeded reduction in 'leakage'. Over 18,000 hits to microsite in the first two weeks of campaign. Promotional downloads and entries increased by over 500% over '09 numbers.
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Ogilvy & Mather Pvt. Ltd. |
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Business to Business Product
Ogilvy & Mather Pvt. Ltd. / Bangalore - India
Title: "Tame Your Data Monster" - Best of Category
As per IDC report – IBM’s market share in India moved from 14.9% in Q1, 2008 to 33.1% in Q1, 2009 reclaiming the leadership position.IBM is the only organization which showed a YTY growth of 102% as against a negative growth for the competitionThe business lead revenue generated from this campaign over achieved the expectation by 180%.
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Public Service/Advocacy
Peak Creative Media / Denver, CO - US
Title: “www.TheRightsFive.com” - Best of Category
TheRightsFive.com has not only raised awareness among LGBT Coloradans about state laws that protect and enrich their lives, but has also raised awareness among non-LGBT Coloradans around these state laws and the plight for equality for the LGBT community. And all in a clever, friendly, endearing and engaging manor.
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Consumer Services
MOST / Irvington, NY - US
Title: "MOST" - Best of Category
NAR and MOST established a fully integrated communications campaign to establish confidence with home buyers about the long-term benefits of homeownership, buying opportunities in the changing real estate market and the value of working with a REALTOR® in these difficult times. A website – HousingMarketFacts.com - was also developed as a place where consumers could go to learn more about key information, such as the recently announced $8,000 first-time homebuyer tax credit. Locally, “Surround Sound” was introduced to provided PR training and common talk points to state and local association for use with their local press.
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Recruitment/Employment/Trainging
Foundry Creative Calgary, Alberta - Canada
Title: "Employee Welcome Package" - Best of Category
Not all companies take the time or effort to really welcome new employees. This is not a recruitment piece, but comes after the fact. This set ATBIS apart from the competition program. The initial impression creates a consistent orientation experience for all ATBIS associates and reinforces their decision to join a world class organization.
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Leisure & Entertainment
Deadline Advertising / Los Angeles, CA - US
Title: "3-Cup WallE Widget" - Best of Category
This was a never-before-done WALL-E interactive experience. Deadline wanted to create a fully interactive widget with multiple features that would engage and entertain the audience while informing them about the home entertainment release of WALL-E. This widget attained over 65,000 embeds domestically, and was also released internationally.<
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Rebranding
Creative Co-op LLC / Portsmouth, NH - US
Title: “American Water Rebranding” - Best of Category
By consolidating outreach campaigns, the agencies were able to have a greater impact, avoid duplicate efforts and educate water users on the shared resources of each agency. The California Public Utilities Commission, which oversees CAW’s rates and programs, has since endorsed a partnership approach to public education and awareness for the District and CAW.
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Clear Message Communications |
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Clear Message Communications
Dallas TX
“TMA- Cruise Campaign Websites”
Trams Marketing Alliance (TMA), TRAMS Inc.
Low Budget Campaign
Cruise with a View Campaign
Family Fun Campaign
Romantic Escapes Campaign
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Elcamedia
Hoofddorp Noord The Netherlands
"Our Green Book"
Desso by Elcamedia
Green Marketing
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PenneyCooper Marketing & Design |
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PenneyCooper Marketing & Design
North Bay Ontario Canada
“Recruitment Campaign”
Canadore College Education
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Thin Martian Ltd
New York NY
“Big Snap Search”
Microsoft Live Search
Media Vehicle
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Corporate/Image
Red House / Alpharetta, GA - US
Title: “Customer Welcome Kit Campaign” - Best of Category
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Donovan Creative Communications Inc. |
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Non-Profit
 
Donovan Creative Communications Inc. / Edmonton, Alberta - Canada
Title: “Edmonton Public Library Rebranding” - Best of Category
The results of the rebrand and campaign were so highly successful, that EPL is still winning awards today. Our work resulted in an over 200% growth in membership card orders, circulation rose by 13%, program attendance and participation rose by over 25%, and membership renewals rose by 18%.
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New Product/Service Introduction
Global Experience Specialist (GES) / Los Vegas, NV - US
Title: "International CES 2011” - Best of Category
The House of Marley's exhibit and brand messaging generated heavy coverage with 81 broadcast/media interviews including CBS, NBC Los Angeles, USA TODAY, CNN, Bloomberg.
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Consumer Retail
KNOCK inc. / Minneapolis, MN - US
Title: “P-fresh In-store Environment” - Best of Category
The objective is to get the guest to feel like food/grocery is a natural extension of the Target she already loves, and establish trust. The challenge was to change the shopper’s perception of where fresh foods can be purchased.
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Government
U.S. Census Bureau / Washington, DC - US
Title: "2010census.gov" - Best of Category
During the motivation phase of the 2010 Census campaign, 2010census.gov received and averaged 2.3 million visits per week. Page views started with 5.1 million in the first week of January 2010 and rose to its highest of 23 million page views in the first week of April 2010.
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Brandner Communications, Inc. |
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Green Marketing
Brandner Communications, Inc. / Federal Way, WA - US
Title: "greenexpo365.com" - Best of Category
At the time of submission, GreenExpo365.com has over 4100 registered users and is a leader in the Green Building online trade show offerings. Three-day quarterly live events draw over 19,000 page views and leads for manufacturers to follow-up with. Builders unfamiliar with online resources, along with architects and designers continue to sign up for participation. Email marketing open rates for all events average over 26% with a click rate of over 4%.
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Healthcare/Medicine
Interkom Inc. / Canada, ON - US
Title: "Totology Campaign" - Best of Category
Based on the critical research and in working closely with the Key Opinion Leader, Interkom was able to develop an MDS Education Tool that effectively uses the analogy of gardening principles and fruit trees to symbolize bone marrow and the types of blood cells that bone marrow produces – apples, peaches, and cherries symbolize red blood cells, white blood cells and platelets.
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Education
EducationDynamics / Hoboken, NJ - US
Title: "You@Mizzou" (Admitted Student Program) - Best of Category
Enrollment increased by 207 additional students, an increase of 3.5%.
- The program successfully delivered admissions as well as pre-orientation content to their accepted student population, thus helping them be better prepared for college.
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Business to Business Product
Beeby Clark + Meyler / Irvington, NY - US
Title: "imagination at work" - Best of Category
The largest ever LIVE in-banner ad-served broadcast was streamed within the campaign designed to reach GE’s retail investor base. This unique display banner also enabled viewers to ask questions of GE CEO and Chairman Jeff Immelt LIVE during the broadcast. Over 6,000 questions were submitted with a portion answered by Mr. Immelt during the broadcast and responses to the remaining questions posted on ge.com. This technique has not been successfully repeated by any advertiser.
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BC Olympic & Paralympic
Winter Games Secretariat
Vancouver BC Canada
“British Columbia Canada Pavilion”
British Columbia Olympic and Paralympic
Winter Games Secretariat Government
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Creative Productions
Long Beach CA
"Toyota Truck Nation Microsite"
Toyota Motor Sales U.S.A. INC.
Consumer Service
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LXB Communication Marketing |
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LXB Communication Marketing
Quebec Canada
“Why Start”
Montreal Public Health Board
Public Service Announcement
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Skaggs Design
New York NY
"Totology Campaign"
TOTO USA
Consumer Image
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